Hair Color Brand Price Comparison (UK)
Premium Brands (60ml Tubes)
| Brand | Product Line | Size | Price (ex VAT) | Price per 100ml | Source |
|---|---|---|---|---|---|
| Wella | Koleston Perfect | 60ml | £10.05 | £16.75 | Salon Services |
| Wella | Illumina Color | 60ml | £12.40 | £20.67 | Salon Services |
| L'Oréal | Majirel | 50ml | £10.05 | £20.10 | Salon Services |
| L'Oréal | INOA | 60ml | £11.40 | £19.00 | Salon Services |
| L'Oréal | Majicontrast | 50ml | £10.90 | £21.80 | Salon Services |
| Schwarzkopf | Igora Royal | 60ml | £9.55 | £15.92 | Salon Services |
| Redken | Shades EQ | 60ml | £11.55 | £19.25 | Salon Services |
| Goldwell | Topchic | 60ml | £4.00-£7.99 | £6.67-£13.32 | Capital Hair & Beauty |
| Alfaparf | Evolution of the Color | 60ml | £8.30 | £13.83 | Salon Services |
Best Value Brands (90-100ml Tubes)
| Brand | Product Line | Size | Price (ex VAT) | Price per 100ml | Source |
|---|---|---|---|---|---|
| Osmo IKON | Permanent Hair Colour | 100ml | £3.83-£4.75 | £3.83-£4.75 | CoolBlades/Salon Supplies |
| XP100 | Intense Radiance | 100ml | £5.90 | £5.90 | Salon Services |
| NXT | Permanent Colour | 100ml | £6.25 | £6.25 | Capital Hair & Beauty |
| Framesi | Framcolor Glamour | 100ml | £6.85 | £6.85 | Aston & Fincher |
| Matrix | SoColor Pre Bonded | 90ml | £8.30 | £9.22 | Capital Hair & Beauty |
| Paul Mitchell | Color XG | 90ml | £6.23 | £6.92 | Salon Services |
The Shocking Truth About Hair Color Prices
Price Comparison Highlights
HIGHEST PRICE: L'Oréal Majicontrast at £21.80 per 100ml
LOWEST PRICE: Osmo IKON at £3.83 per 100ml
PRICE DIFFERENCE: 470% - You're paying nearly 6 times more for some brands!
Value Analysis
• Premium 60ml tubes average: £16.45 per 100ml
• Larger 100ml tubes average: £6.96 per 100ml
• Average savings with larger tubes: 58%
• Maximum possible savings: 82%
The Bottom Line
You could buy FIVE FULL TUBES of Osmo IKON (100ml each) for the price of ONE tube of L'Oréal Majicontrast (50ml)!
That's 500ml of professional hair color vs 50ml - 10 times more product for the same price!
Individual Brand Breakdown
Pulp Riot Prices (UK)
60ml Tubes:
• Chris & Sons: £9.90 ex VAT (£8.25 sale price)
• Capital Hair & Beauty: £3.00 ex VAT
• Vegan, cruelty-free formula with natural oils
• Price range: £3.00-£9.90 ex VAT
Framesi Prices (UK)
60ml Tubes:
• eBay UK: £7.61
• Hair and Beauty Online: €7.95 (sale price)
100ml Tubes:
• Aston & Fincher: £6.85 (BETTER VALUE!)
Matrix Prices (UK)
90ml Tubes (All from Capital Hair & Beauty):
• SoColor Pre Bonded: £8.30 ex VAT
• Super Sync (Vegan): £8.30 ex VAT
• Tonal Control: £7.99 ex VAT
Osmo IKON Prices (UK) - BEST VALUE!
100ml Tubes:
• CoolBlades: £3.83-£3.99 inc VAT
• CM Hair And Beauty: £3.96 (sale price)
• Salon Supplies: £4.75
• 75% LESS than premium brands!
Indola Prices (UK)
60ml Tubes:
• Chris & Sons: £3.19 ex VAT (£2.66 sale price)
• Salons Direct: 3 for £15 (£5.00 each)
• Sally Beauty: £7.79 (was £12.99)
100ml Tubes:
• Salons Direct: 3 for £15 (£5.00 each)
Special Features Comparison
Vegan Formulas Available:
• Indola
• Osmo IKON
• Matrix Super Sync
• Pulp Riot
Ammonia-Free Options:
• L'Oréal INOA
• Pulp Riot Liquid Demi
Natural Ingredients:
• Pulp Riot (Quinoa, Vitamin E, natural oils)
All prices current as of May 2025. Trade prices typically require professional credentials.